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Saturday, February 13, 2021

Fujifilm's New GFX 100S

Fujifilm's New GFX 100S
February 2021, Carl Garrard 

I've been sort of out of the camera news loop lately, so I didn't see the press release of the new GFX 100S until the day it was announced. Life has been busy, in a good way. In a way I'm kind of glad I didn't catch all the "rumors" or sneak peaks of this camera before it was announced. I'm probably in the minority when I say that I prefer a good surprise to all the leaks and rumors that are so prevalent today. My reaction to the GFX 100S announcement thus was pure excitement and wonder. This wasn't the typical reaction to cameras news, I was genuinely excited and very, very curious. After reading up on the GFX 100S, going over its design with a fine tooth comb, I have to say that this camera is a very special one. I think it has true potential to radically alter the course of professional camera products in the future. In a way, it already has.