Sony, Preseason is Over.
September 2018, Carl Garrard
As I foresaw in early September, Photokina 2018 will go down as historic, and epic. I was saying this before all the YouTube channels fired up and realized the same thing. Officially Photokina isn't even here yet, but Canon and Nikon and now Panasonic/Sigma/Leica are all going to be competing against Sony in the full frame MILC market. How things change fast in a month for Sony. After having that spot in the market for five full years alone (come this Oct), suddenly that space will be very crowded. And not just crowded with mediocre players, we're talking the big dogs here. Sony had five years to grow their FF lineup, and it took them nearly that long to produce two cameras that finally are meeting pro requests and requirements they were asking for all along. So, has Sony used that time wisely to gain a five year head start, or is that head start not nearly as big as they might think it is? It's not a simple answer.