As the camera market settles down to court only the remaining pro's and shutterbugs; as it was during the film era, I've been inclined to wonder what will happen after sales and profits finally level out. There's no denying the power of the larger portion of the market that targets smartphone users. Only a pro, or dedicated shutterbug will want to use cameras for still or video work going forward. I do believe we are already at that point in time.As such, I believe that camera companies will have to start changing designs of cameras dramatically to cater to the specific needs of shutterbugs simply because they outnumber the pro's handily- and sales matter. Example: one only has to look to Fujifilm to see what making throwback design has done for the growth of its camera division. In less than 10 years time since the X mount came to the market, Fujifilm has become a major player in digital.