Friday, September 27, 2019

Fujifilm X-A7: Tired of Your Smartphone Yet? Take the Leap...

Fujifilm X-A7: Tired of Your Smartphone Yet? Take the Leap...
September 2019, Carl Garrard

Fujifilm has redesigned the X-A series completely. And they are courting you, Smartphone or iPhone users: Those that may be tired of the lack of image quality, features, and general control from a smartphone that a camera instead offers you. And I have to say, this is quite an attractive entry level camera, with its 24mp sensor, huge 2.7 million dot, 3.5" Tilt and twist LCD screen with touch function control, wifi, 4K 30p video, 6fps continuous drive shooting, 1/32,000 second e-shutter (1/4000 manual shutter), programmable dials, time-lapse recording, you name it. And it comes in with a kit lens under $700.00. The body only weighs 310 grams, it's very light but ruggedly built, and comes in four different color schemes. Body only price will be lower, so if you already have Fujfilm lenses or adapters for other brands, you can save a bit of money. Of course it will be sold at many local camera stores or simply go to Amazon: Fujifilm X-A7 kit pre-order link here:

I have to say I really like where Fujifilm are going here with the announcement of this camera. To my eyes, they are directly courting the phone obsessed crowd who have been wishing for something stylish and similar to a phone (huge lcd screen) to make good images of the world around them.

 It's one thing to go after that crowd, its quite another do do it so convincingly. To me this is the best offering I've seen yet from any maker to tempt smart phone users to get into real photography again.

The redesign of the X-A7 looks to be a huge hit. It ticks off all the features, design points, and pricing that should make anyone (even a pro photographer) consider it for multiple applications. I'm quite impressed with the new design I must say. Fujifilm addressed all of my previous concerns about the X-A series that came before it.


Stay Focused,


Kit and pre-order link.

Fujifilm X-A7

Also go here:

1 comment:

  1. Hey Carl! Long time no chat ;^)
    I found the X-T100 to be a nearly-ideal camera after trying an X-A5. Turns out the dual-tilt concept for LCD hit my sweet spot as I've never warmed to flipout types since my Casio P505..

    Never thought I'd try a Fuji but never say never. That's X-T100 not X100t though, which probably confused a lot of people. I just couldn't find an affordable lens mix though, so returned to ยต43+Pentax after the extended test drive. No bad cameras just people who think too much..